social cpa formula review headerAre you interested in making money with CPA marketing through Facebook ads?

Then you have probably heard about David Johnson’s Social CPA Formula since you are reading this review.

But is Social CPA Formula a scam or is it really a course worth taking?

I have joined and taken the whole course (several times) myself.

Let me reveal right away that if it will be worth it or not depends a lot on your expectations. There are some good things in the course but there are also A LOT of important things it does not include in my opinion.

You need to be aware of this before joining, so you can see if it is for you or not. In this Social CPA Formula review, I will share my experiences and opinion to help you make the right decision for you.

Social CPA Formula at a Glance
  • Training
  • Tools
  • Value for money
  • Income potential


No doubt David Johnson has a lot of knowledge about the topic his course is about.

However, a lot of important details are in my opinion left out. You can still learn some good things from the course, but if it will be worth it or not depends a lot on your expectations and the money you have.

What is Social CPA Formula and what does it offer?

First, I want to make it clear that this review is based on my opinion and my experience with Social CPA Formula. So only take this as an opinion and do not see it as facts.

Social CPA Formula is a course by David Johnson about making money through affiliate marketing / CPA marketing by using Facebook ads.

I have been working with affiliate marketing myself for a few years but I have not used Facebook ads very much yet, so this course sounded interesting to me.

I am usually very careful about buying expensive courses like this, as I know a lot of the tricks online marketers often use. When I first came to the sales page of Social CPA Formula I was therefore suspicious, as I saw many marketing tricks I do not personally like.

For example, a sales page that looks like it is a live webinar but it is not really live, a lot of screenshots about big earnings, stories about how the owner made a lot of fast money, claim about the free training only being available for a few days, etc.

social cpa formula sales page

The sales page of Social CPA Formula.

Personally, I really dislike these kinds of pushy sales techniques. However, the course and presentation of it still seemed more genuine than many other sales pages and webinars I have seen.

The main reason I ended up paying to join was however that the course was recommended by one of the big reliable affiliate networks.

Without this recommendation, I would probably never have joined. In the future, I will, however, be more careful about trusting recommendations from this network. But more about why the course did not quite live up to my expectations later.

I have made a video that goes over my experiences with David Johnson’s Social CPA Formula. If you prefer reading, you can also find all the details below the video (including a few important tips as well):

Let me just make it clear that the course is definitely legit and you will get access to training by joining. Whether the training is worth it or not is something we will go into later. Let’s first go over the training sessions included.

There is a total of 16 sessions:

  1. What is CPA?
    You get an introduction to CPA marketing and how it works.
  2. Finding Hot Offers
    In this module, you will learn about finding CPA offers and different methods of researching available offers to promote.
  3. Hosting & Domains
    You will learn about hosting, why you need to use it, where you can get hosting, and how to choose the best domain for your offer.
  4. Landing Pages
    You learn about the different types of landing pages available, why they are used, you get some ideas about how to create converting landing pages.
  5. Competitive Intelligence
    You learn tactics and methods to spy on your competition. You will learn to uncover your competition’s winning campaigns and target audiences. You will also learn the swipe and deploy method.
  6. The Perfect Ad
    You will learn how to write compelling ad copy that will capture your ideal audience and presell them to get them into “YES” mode! You’ll also learn what types of images & tricks will grasp the attention of your audience in the Facebook newsfeed.
  7. Tracking & Metrics
    You will learn how to use the tracking tools David is using to identify & track where profits and losses are coming from.
  8. Create Your Fan Page
    In this module, you will learn how to create your Facebook fan page and tweak your page for the best customer experience.
  9. Business Manager
    You will get an introduction to create and set up your business manager. You’ll also get an introduction to creating your pixels and ads accounts.
  10. Campaign Objectives
    You will learn about the different types of campaign objectives plus why and when to use them.
  11. Targeting
    In this module, you’ll learn how to target your audience the right way with FB audience insights & demographics.
  12. Dark Posts
    Dark Posts Explained: What They Are and How to Use Them. You’ll discover how to use dark post ads to optimize your Facebook content, increase engagement & visibility.
  13. Facebook Pixel
    In this module, you’ll discover how to use Facebook’s powerful algorithm to optimize your conversion ads using the FB pixel.
  14. Optimizing
    You’ll get an introduction to discovering what metrics you need to analyze in your Facebook data to make adjustments and bring your campaign into profits or boost ROI%.
  15. Scaling
    You will learn about scaling your campaign’s ad spend to reach more of your target audience while keeping your campaign profitable.
  16. Campaign Structure & Launch
    You’ll learn about David’s campaign launch strategy.

In addition to these 16 sessions, you will get 4 cases studies that show you examples of campaigns David has run and the results he has achieved with them.

All the topics above are very relevant, and I must admit that when I first saw the syllabus and topics above I was excited to learn about each of the topics in more details.

However, I actually ended up being worried more or less right after joining as I could see the length of the videos. The 16 sessions has a total length of just below 2 hours.

I know there is a lot to say about these topics and many details to learn so it worried me a little that I had paid that much just for 2 hours.

But I, of course, tried to stay open-minded and started the course and started taking notes to find out what I could learn.

As I have already mentioned, there are things that I find both great and not so great about the course.

So let’s now go over what I think works really well for the course followed by what I think does not work, so you can take this into consideration before you decide if it is for you.

What I like about the course!

There are several things I like about the Social CPA Formula course.

Positive aspect #1 – David is real

First of all, I like that David is a real guy who actually has a lot of success himself.

All too often I see courses where you do not really know who the owner is or where the owner is mostly just making money by getting people to buy his course.

This is not the case for Social CPA Formula. From going through the course and from looking at the evidence and examples there, it is clear to see that David Johnson himself is successful and knows the topic.

This is clearly a positive thing.

Positive aspect #2 – Training gives some good ideas/tools

As you can see from this review there are some important things I think is lacking from the training. But it is also important to give credit where credit is due.

I did definitely learn some new things from the course.

I got some good ideas, and I got introduced to some new tools I did not know existed. For example, tools to do competitive research.

What I most of all got out of the course was an introduction to the potential of using Facebook ads for affiliate marketing if it is done properly, and this is definitely something I will look further into.

What I do NOT like about the course!

I definitely got some things out of taking the course. However, there are also a lot of things I was disappointed about. These are also important to know, so let’s go over these below.

#1 thing I did not like – Superficial sessions

All the topics David covers in the training are important for success with Facebook ads and CPA marketing.

They are all really interesting topics. I, however, felt that the sessions were just an introduction to each of the topics.

Every time it was just getting interesting, and I was getting ready to learn the details about each topic and how to use it in real life, the sessions finished.

They are a great introduction but there are A LOT of things you have to then go out and learn other places and figure out on your own.

Let me give you a couple of examples.

In the session about building websites, you are basically just told it is important to have one and then showed a hosting company you can use.

There is no info about how to then actually set up a website. Personally, I already know how to build websites, so that is not a problem for me. But if you have never done that before, you need to go out and learn this somewhere else and hire someone to do it for you.

Another example is the optimization part. You are told optimization is important but you are not told much about how to actually do this. In fact, the session about such an important topic as optimization is not even 4 minutes long.

From what I can see, David has a lot of knowledge, but a lot is held back. I think that if he took the time to go thoroughly into each topic he could create an amazing course.

But instead, it has become a course that in my opinion just scratches the surface, which I think is a big shame.

#2 thing I did not like – Lack of support

When you learn something new, it is also important to get some kind of support. You will almost always need to ask some questions.

There is a support area in the Social CPA Formula’s members area. I have also contacted them with feedback and questions.

As you can see, there are several things I am not satisfied