Finding a good niche is a very important aspect of getting success with affiliate marketing.
So is coffee a good niche?
In this article, I will give you an idea about the potential of this niche, and most importantly I will give you a list of the best coffee affiliate programs, so you can easily find good partners and earn commissions.
The affiliate programs I will show you how to join includes gourmet coffee affiliate programs, affiliate programs for organic coffee, programs for brands like Nespresso, Starbucks, Illy, Senseo, Bodum, Koa Coffee, and many more.
Disclosure: Some of the links on this website are affiliate links. This means at no cost to you, I may receive an affiliate commission if you purchase something through one of these links.
Is coffee a good affiliate niche?
Before we get to the list of the best affiliate programs you can join, if you promote coffee or coffee related products, let’s first look at the potential of having coffee as a niche.
According to Statista, coffee is one of the most widely consumed beverages, the majority of coffee is consumed at home, and in the US alone the retail sales of coffee is more than 5 billion USD per year.
And if you take a look at how the interest for coffee is on Google trends, you can see that it is a very popular search term over the course of a year.
Google trends shows that coffee is a very popular search term.
On the graph, 100 represents the highest popularity a search term can have, and as you can see, coffee is very popular.
So clearly it is a market and niche with a huge potential. But even though a market has a lot of potential it is not always a good niche, as it can be too competitive – especially if you are new to affiliate marketing, and do not have a big budget or many resources yet.
So let’s also take a look at the competition for certain search terms in the coffee niche.
I have used the keyword tool Jaaxy to do some keyword research about coffee. Below you can see an example of some suggestions that came up when I wanted to get ideas for keywords about buying coffee online.
Examples of coffee search terms.
These are just a few of the ideas that Jaaxy suggested and for only one search term.
The QSR is the quoted search results and tells you about the competition. If it is below 100, and at the same time has avg (average monthly search volume) above 50-100, it is a good keyword for new websites. There are several options that fit these criteria.
And this is just for one search term. There are many coffee related terms your website could potentially promote. It could, for example, be coffee mugs, coffee machines, coffee grinders, etc. I did a bit of research about coffee grinders as well to show you one more example.
There are many great keywords related to coffee.
Here there are some great keywords as well.
So coffee definitely has potential as a niche. It is about finding the right angle, the right keywords, and then continuously write high-quality content that is SEO optimized.
This means that even though the coffee niche is obviously competitive, it still has a lot of potentials if you choose the right keywords and provide value for your visitors.
So do not let the competition scare you.
What to look for in an affiliate program?
If you decide that coffee should be your affiliate niche (or if you already have decided), you need to make sure to join the right affiliate programs.
Not all programs have good conditions, so let’s go over some main criteria you need to check, to see if a coffee affiliate program is worth joining or not.
Commission:
How high a commission you will get is obviously important to know, so no need to explain more about why this is important for an affiliate program.
Payout methods:
If you start promoting a certain coffee brand or product and earn commissions, you want to be sure you can get paid in a way that suits you.
So check out what kind of payout method, the affiliate program you join offer, so you know this before joining. Most programs offer payout through PayPal or bank transfer, so it should not be an issue to find a program that pays in a way that suits you, but better to know this in advance.
Cookie time:
The cookie time is important for any affiliate program. When somebody clicks an affiliate link on your website, a cookie is installed, so it is possible to track when a sale comes from a click on your website and to make sure you then get a commission.
If the cookie time is 30 days, it means that if the person buys something within 30 days after clicking a link on your website, you will get a commission, even if the person has left the site after clicking your link. Many people do not buy right away but come back later to buy, and you would then still get a commission.
So a long cookie time increases the chance of commissions for you in most cases, and it is, therefore, important to know this, if you, for example, have to choose between several affiliate programs.
Quality of product:
This is a criterion that is unfortunately sometimes forgotten by affiliate marketers. Some people will just promote the product with the highest commission.
This is not an approach I recommend, and it is not ethical. If you, for example, are going to promote a coffee machine as an excellent choice, make sure it is an excellent choice. Your recommendation can help other people make purchase decisions, so make sure to really help them.
On the list below, I have included the info about these criteria, where I have been able to find the info. So it should be easy for you to get an overview of the conditions for each program.
The best coffee affiliate programs
Now that we have gone over the potential of the coffee niche and the things you need to consider when choosing an affiliate program, I will now show you some really good and popular affiliate opportunities for coffee and coffee related products.
The list is not in a prioritized order, as the best solution depends a lot on your preferences, your website, and the country you live in. For creating a better overview I have, however, still given each program a number.
But look through the list and find the best solutions for you and your approach to promoting coffee.
1 – Lifeboost Coffee
Products:
Lifeboost Coffee might not be one of the most famous brands but it is a very interesting brand to promote as an affiliate.
It is a US-based company created by health expert Dr. Charles Livingston. He wanted to create a brand providing the healthiest coffee possible. All Lifeboost Coffee products are USDA Certified Organic, single origin, non-GMO, shade grown, high elevation grown, and fairly traded. Lifeboost offers dark roast, medium roast, light roast, espresso, decaf, and naturally-flavored organic coffees in ground and beans.
It is one of the coffee affiliate programs I have seen with the highest commissions.
Commission:
$30.00 per sale
Where to join?
As an affiliate of Lifeboost Coffee, you get to work directly with the owners as the affiliate program is directly with the brand and not through a third-party affiliate platform. You can click here to sign up as an affiliate for Lifeboost.
2 – HiLine Coffee
Products:
HiLine Coffee is a US-based company that produces fresh coffee products. They say they have the freshest coffee pods for Nespresso and Keurig, as they are made right before shipping.
Other than that, they sell coffee beans, ground coffee, cold brew, and a few accessories. They only ship to the US, so it is only a relevant affiliate program for you if most of your customers are from the US.
Commission:
7%
Where to join?
The HiLine Coffee affiliate program is offered through Rakuten Marketing, so that is where you have to join. Rakuten offers to pay out through PayPal, direct deposit, or check.
3 – Nespresso affiliate program
Products:
Nespresso is a very know coffee brand and does probably not need much introduction. It offers coffee machines for pods that they create themselves, and that machines are so popular that many other companies create capsules that are compatible with the Nespresso machines.
Commission:
6-10%
Where to join?
It has actually not been easy to find info about an affiliate program for Nespresso. I finally ended up finding the platform VigLink that says they offer it. After I joined VigLink, I could apply for the program, but there is not much info, and since my website is not about coffee, it would not make sense for me to apply.
So I cannot guarantee that the program is still running, but VigLink says it is still open for applications, so if you really want to promote Nespresso, you can try to join, and see if you can get accepted. But there are also other programs on this list that will give you access to promoting Nespresso as an affiliate.
4 – Koa Coffee
Products:
Koa Coffee started as a small family business in Hawaii. They produce high-quality kona coffee and still hand pick every bean.
They sell different kinds of whole coffee beans and ground coffee. Their coffee has been named among the best coffees in the world by Forbes.
Commission:
20%
90 cookie time.
Where to join?
You can join the affiliate program for Koa Coffee through the ShareASale platform. ShareASale pays out through direct deposit or check. If you live in the US, you can also get paid through Payoneer.
5 – Keto Coffee Creamer
Products:
Keto Coffee Creamer is quite a different product compared to most of the other coffee affiliate programs on this list. But depending on your niche it might be an interesting choice.
It is an alternative to regular coffee creamer and users can supposedly boost energy with this product. The producers claim that MCT Oil powder helps burn fat, great brain fuel, appetite suppression, boosts energy, enhances mood, and supports heart health.
I do not know enough about the science of the product to say how good the product is but as it is quite different, I thought I wanted to include it on this list so you can have a look at it and see if it fits to your particular niche/audience.
Commission:
$45 per lead
Where to join?
The Keto Coffee Creamer affiliate program is available through the network MaxBounty. You can join MaxBounty here to get access.
6 – TryKCups
Products:
TryKCups is a webshop where people can buy Keurig machines, accessories, and coffee pods for Keurig coffee machines for many popular brands and 100+ flavors. If you are promoting Keurig coffee, this affiliate program can be a good solution to earn commissions for it.
Commission:
13%
14 days.
Where to join?
You join TryKCups affiliate program directly on their own website. You can find the info and joining link through the link above.
7 – 1st in Coffee
Products:
1st in Coffee is an interesting website, if you have coffee as a niche, as it sells many different brands.
A brand like Lavazza does for example not have an affiliate program on its own, but you can join 1st in Coffee and get commissionS for promoting Lavazza coffee.
Other brands include Nespresso, Le Creuset, Delonghi and many more, and you get access to get commissions on coffee, machines, grinders, and accessories.
Commission:
7%
90 cookie time.
Where to join?
1st in Coffee is another affiliate program that you can join through ShareASale, which means you can get paid through direct deposit or check.
8 – Coffee Wholesale USA
Products:
Coffee Wholesale USA is another site that gives you access to promoting a large range of products and brands.
You can, for example, get access to a Starbucks affiliate program by joining, as this is one of the brands they sell. At the moment Starbucks does not have its own affiliate program, so joining a program like this is a way to still get commissionS for promoting Starbucks.
Other brands include Tim Horton’s, Lavazza, Illy, Douwe Egberts, and many more. You get access to not only coffee but also a large number of accessories and products like tea and Gatorade products.
Commission:
Up to 9%
Where to join?
You can join Coffee Wholesale’s affiliate program through CJ (formerly known as Commission Junction). You can get paid through direct deposit or check.
9 – Senseo store
Products:
The Senseo store has its own affiliate program, where you can get a commission for promoting their range of coffee, machines, and accessories.
Be aware that they only accept publishers that do business in around 16 US states, so it has some limitations. If you are interested, you can check the updated list of accepted states on ShareASale.
Commission:
10%
Where to join?
You join through ShareASale, and it is also here you have to check, which states the program is available in, as it can quickly change, so it is better you check the updated list there instead of me mentioning all the states here. You can get paid through direct deposit, check, or Payoneer.
10 – Intelligent blends
Products:
Intelligent blends is a family-run company that makes recyclable coffee pods for the Keurig and k-cup brewers.
They create high-quality coffee pods from 100% Arabica beans. The shop offers free shipping on all orders.
Commission:
5%
Where to join?
This is yet another affiliate program you can get access to through ShareASale, which means you can get paid through direct deposit or check, and if you live in the US, Payoneer is also an option.
11 – Illy Caffe
Products:
Illy Caffe is a famous brand that sells premium Italian coffee. Through their affiliate program, you can get commissions for promoting the coffee, machines, and a lot of different accessories.
This particular affiliate program is only for the US market.
Commission:
6%
45 day cookie time.
Where to join?
The Illy affiliate program is one of the several programs on this list that is available through CJ, so you can get paid through direct deposit or check
12 – Bodum
Products:
Bodum is a very well-known brand for many different household accessories. They have a large selection of products for coffee including mugs, grinders, brewers, foamers, as well as coffee beans.
The affiliate program is available in most of Europe, the UK, and the US.
Commission:
7%
Where to join?
This is another affiliate program you can get access to through CJ, and therefore you will be able to get paid through direct deposit or check.
13 – Coffee.org
Products:
Coffee.org is a web shop where people can buy a lot of different coffee products and brands.
You can, for example, earn commissions by promoting Starbucks products, Miss Ellie’s, Folgers, Seattle’s Best, Maxwell House as well as earn commissions on gift baskets and coffee cake.
The affiliate program is only available in the US.
Commission:
6%
30 days cookie time.
Where to join?
This is yet another good coffee affiliate program that is available through CJ. So as mentioned before that means you can get paid through direct deposit or check.
Final thoughts
As you can see, there is a lot of potential in having coffee as a niche and there are many great affiliate programs to join. Go through the list and find the programs and products that fit the best to your specific needs.
No matter how you promote coffee as an affiliate and your approach, you will find some great options above. And they are all easy to get started with.
Which of the affiliate programs sounds the most appealing to you and why? Let me know in a comment below.
And also feel free to leave a comment, if you have any questions, or if you think a program is missing on the list.
I am honestly surprised to see this post. It is just an amazing one. Very good work!!
Thank you. Appreciate the feedback.
You should add TryKCups’ affiliate program to your list!
Thanks Austin. I just checked out the site, and it looks like a great affiliate program and products, so it has now been added to the list.
Mikael
Coffee Wholesale USA and coffee.org are the same, right? I understand they are running 2 different websites but even some of the text on coffee.org refers to themselves as “Coffee Wholesale USA”. That makes me hesitant to promote them as it is confusing and I wouldn’t know which to promote and how to get proper credit between the 2 of them.
Hi Mike,
As far as I can see they are not the same. When you look at the about sections on the websites and the descriptions of the companies, they do not look like they are the same. They also do not have the same phone number. But I cannot say for sure they do not have a connection.
However, that does not matter too much in relation to making sure you get the proper credit. If you can find products on either site you would like to promote that is fine, because both of them are member of CJ. So you would have to join the affiliate programs through CJ, and it would also be here you would get paid, so that will not be an issue as it is a very reliable paltform.
Hope this helps.
All the best,
Mikael
Thanks for the reply and I do trust cj… just not sure about a company that might be running multiple programs for the same product if that is what is happening. If you look closer at:
https://www.coffee.org/shop-by-brand
You see this: “Shop by the brand name of products we proudly carry here at Coffee Wholesale USA”
They appear to be related which unfortunately makes me unsure that I would want to invest too much time promoting them vs spending my time promoting someone else.
I’m certainly not implying anything isn’t on the up and up with them but raises enough doubt on my initial peak that it is enough of a concern. As an affiliate marketer, my time and resources are limited so I need to feel confident about who/what I’m promoting if I’m doing more than just a one time pass.
Thanks for the link Mike. I see your point.
It is however not unusual for a company to own different shops etc. But I understand your concern, and you are very right that when it comes to finding affiliate programs to be a part of, it is important to only join the ones you feel comfortable with and trust 100%.
But luckily there are many other great coffee affiliate programs you can join.
I appreciate you taking the time to share your observations and commenting.
Thanks,
Mikael
Hi Mikael,
This is such an interesting and informative post and would be so useful to anyone who wants to promote coffee.
But is is also very helpful to anyone looking for a niche to promote, as the methods you have shown to search to see if Coffee is a good niche can be applied to any other niche i.e. using Jaaxy and Google.
And you have also informed us about the “umbrella” affiliate programs which cover so many niches, such as CJ and Share-a-Sale, which anyone looking to be an affiliate really needs to know about.
So there really is much more in your post than first meets the eye.
Do you have a favourite “umbrella” affiliate program I wonder?
Very many thanks for your post.
Chrissie 🙂
Thank you very much for your feedback Chrissie.
Yes the methods can definitely be used to do research in any niche.
I recently wrote a post about the best affiliate programs for beginners, where I list some of my favorite “umbrella” programs, so you can check that out to see more about the programs I think are some of the best. But I really like CJ and Rakuten to mention a few.
All the best,
Mikael
oh wow, I’m am absolute coffee addict and this sounds like the perfect niche for me to get into!
I had no idea there were so many affiliate programs out there in the coffee niche and that people bought coffee online!
Thanks for opening my eyes to this niche, I must get out of Starbucks more and look into this business opportunity!
Hi SJ,
Thanks for the feedback.
If you are passionate about coffee, it can definitely be a great niche. And think about that people are not only buying coffee online, but also a lot of other coffee related products like machines, mugs, merchandise and more, so there are many directions you can take a potential website into.
All the best,
Mikael
Wow I had no idea coffee was such a huge and profitable niche. Makes me wonder how well soda drinks would be too like coke and pepsi.
As for which one is my favorite I can’t really say — and also surprised foldgers isn’t a top affiliate program.
Have you ever tired making money in this niche before?
Hi Michael,
Yes it would be very interesting to look into soda drinks as a niche.
I have not myself tried to make a website in the coffee niche – I am actually not much of a coffee drinker, and I prefer making websites about something, where I have knowledge and experience, so not really a good niche for me.
All the best,
Mikael