Traffic is one of the biggest challenges for most online marketers and website owners.
WP SEO Gold claims to be a software that can easily help you overcome this challenge.
But is it really a great option or is it a scam?
I am myself working a lot with SEO and WordPress and I am teaching courses in both of these topics as well. Therefore, I, of course, wanted to check out a plugin that claims to help with SEO traffic for WP sites.
Let me reveal right away that the plugin has some potential, BUT there are also a lot of things you are not told.
In this WP SEO Gold review, I will give you all the details, so you can easily see if it will really be worth investing in for you or not.
WP SEO Gold at a Glance
Value for money
WP SEO Gold is legit since it will give you a software that can help you rank in some ways.
BUT, in my opinion, it makes a lot of exaggerated claims about how easy it will be to use it to make money, and if you do not know what you are doing, you can potentially end up hurting your chances of ranking instead.
WP SEO gold is no longer available – this confirms the concerns I had with it when I first reviewed it and shows why you should never invest in these quick-fix type of software that claims instant money.
First of all, they rarely work and secondly, they are not supported for long.
So even though it is no longer available, if you have ended up on this review, it can give you a lot of information about what you should look out for, in general, before investing any money in online tools.
What is WP SEO Gold and what does it offer?
WP SEO Gold is a plugin for WordPress.
It is supposedly a done-for-you SEO solution for your website that will make it easy for you to rank and get free traffic from the search engines.
I work a lot with SEO and WordPress both for myself and clients, and I also teach courses on these topics. I was, therefore, very curious about this plugin and the claims it makes.
Based on my experience, I must, however, say that I right away became a bit suspicious when I saw it claimed it is a complete SEO solution and that it will be easy to rank.
SEO is not quite that simple.
So I took a closer look at all the claims the site makes and took a close look at the demo of the plugin to see exactly what it can do and cannot do for you.
I found some things about the plugin I definitely like, but I also found A LOT of things that I do not like. These are very important for you to know before investing in this plugin.
If you are not aware of this, software like this can potentially end up damaging your chances of free traffic instead of helping them.
I have made a video where I tell you what you need to know about this plugin before getting it. You can also see all the details in writing below the video:
Recommended: See My Top Recommended Way to Learn Proper SEO
Is a SEO plugin a good idea?
Before getting to what I like and do not like about WP SEO Gold, let’s first go over if it is even a good idea to use a SEO plugin if you have a WordPress website.
And it is actually a very good idea.
If you use a good SEO plugin, it can help take care of a lot of SEO settings and some technical aspects that can definitely increase your chances of ranking.
I use SEO plugins for all my WP websites and for clients websites as well. So the claim that WP SEO Gold makes that a plugin can help your rankings is definitely true.
Later in this review, I will show exactly which plugins I am using myself.
But one thing that is VERY important to know is that just because a plugin can help you, does NOT mean it will necessarily guarantee any results.
And it does NOT mean that it is enough to just install a plugin to rank (more about this later).
For now, I just wanted to make you aware that using a SEO plugin for your WP website is definitely a great idea and something you should do.
In my opinion, using WP SEO Gold might however not be the best idea. But let me go over what I like and what I do not like about the plugin, so you can see and judge for yourself.
What I liked about the product!
As you can see, using a SEO plugin is a great idea if you have a WordPress website.
WP SEO Gold does have some good features that I want to go over.
#1 – The overall idea
After you install WP SEO Gold, you will see several more options when you add a new page or post.
These settings include meta description, title, and keyword.
Some of these features are very similar to what most SEO plugins offer.
Using meta description and title can be a way to help you get more traffic, and it is therefore great to have these settings.
The settings I mentioned above is nothing new and it is something you can get access to with many other tools as well.
One thing I did, however, like about WP SEO Gold that is not included in any other the other SEO plugins I have seen is the related keyword suggestions.
This helps you get some related keyword ideas to include in your content. It can potentially help you rank, as you get around the topic more and writes about it from different angles.
Google and other search engines like thorough content, and this can help you with this.
So I really like that feature. It is by no means perfect, as it is not as simple as just putting a few extra words in your content to rank, but the idea is great.
What I did NOT like about the product!
I have now explained about the features I like about WP SEO Gold.
Unfortunately, there are many more things I do not like, and some of them can even, in my opinion, end up hurting your chances of ranking if you do not know what you are doing.
I, therefore, want to go over these important aspects you are not told about on the sales page and that many other reviews do also not tell you about.
#1 – The hyped income claims
No doubt that good SEO and getting a lot of organic traffic can make you a lot of money.
I do however not like all the hyped tricks the sales page of WP SEO Gold, in my opinion, is using.
You can see a bunch of screenshots of earnings – I think that these earning are real, as it definitely is possible to make this kind of money with a website that gets a lot of traffic.
However, as you can see in the image above, you are told that you can make this kind of income with the touch of a button.
This is just not how internet marketing or SEO work.
You will never become rich just by clicking a few buttons. Any software or program that claims it is this easy to make money online is, in my opinion, something to be careful about.
This does not mean the WP SEO Gold software cannot help you to eventually make good money online. But I do just not like that you are given the impression that you can make this kind of money just by clicking a few buttons.
From what I have seen from the software and the demo of it, it will take a lot more than just clicking a few buttons, which I will show you below.
#2 – The focus on measurements
When you install the WP SEO Gold plugin, you get the chance to get a SEO analysis of your pages/posts.
This will remind you of important things to remember to optimize your content. In the words of the creator himself in the demo video, “it forces you to optimize your post”.
The list you get is in many ways a very good reminder. Many of the elements mention are important factors to rank. But the list also has some disadvantages.
The big disadvantage is that it focuses solely on measuring and not on quality or context. In the demo, you are told that you just need to make the SEO score 100% and then you will have a great optimized post.
I disagree very strongly with this.
This is too rigid a way to think about SEO and content.
You can use the list as a reminder, but you also need to know about SEO already and be able to critically assess if each element is relevant for that particular post.
Sometimes it just does not fit in, and you cannot just trick the search engines by living up to a checklist like this.
You, first of all, need to be able to create quality content. Sometimes you will then include all the elements the WP SEO Gold checklist recommends, but sometimes it will not be appropriate for the context.
It is very important to be aware of this. If you just rigidly follow the recommendations without critical thinking and without taking the context into consideration, it can end up making your content poor, and this will make it harder to rank.
Let me give you one very important example of this. In the demo of WP SEO Gold, you can see that you need to have a certain keyword density.
This is an old-school way of thinking about SEO and ranking.
It is definitely important not to keyword stuff your content. But the most important thing is to focus on creating quality content.
So focus on this and on writing naturally. Sometimes you will then have a keyword density of maybe 4% and other times on 1%.
It does not really matter. Google and other search engines are becoming smarter and smarter. They can figure out what your overall topic is and if it is written naturally.
If you just strictly have to use the specific keyword a certain amount of times, it can easily sound unnatural. Both Google and visitors can sense this, and it can therefore instead end up hurting your rankings.
#3 – Technical aspects missing
In the demo of WP SEO Gold, you are told that it shows all features. If this is true, something important is missing in my opinion.
Other SEO plugins I use, take care of certain technical settings in the back end. This is, for example, some settings that will ensure you do not get problems with duplicate content, some social sharing settings, and more.
You do not really need to know about these technical aspects as a good SEO plugin will just take care of them.
It does not look like the WP SEO Gold plugin is taking care of these elements which in my opinion is a big problem.
Compared to other SEO plugins it will potentially make your site perform worse if you do not have a plugin to take care of these settings.
#4 – Claims SEO can be done automatically
I have a big problem with WP SEO Gold claiming that it is a done-for-you SEO solution and if you use it, you will start getting high rankings immediately.
In my experience and opinion, this shows a clear lack of true understanding of SEO and of ranking.
First of all, ranking in the search engines takes time. They first need to trust you. This trust needs to be earned over time by for example continuously creating great content that is optimized.
Then eventually you will start ranking. But it will NOT happen overnight no matter how good a plugin you are using.
You cannot just manipulate search engines like this.
In addition to this, you need to be aware that the plugin will NOT take care of everything for you, even though you are told that it will not require any work from you.
By looking at the demo, you can even see this is not how it works.
You still need to write the content, set it up in WordPress, and optimize it yourself. The plugin might give you a few ideas about how to optimize your content, but you still have to do the work yourself.
In general, you should, in my opinion, be very careful about any software that claims you can get amazing results very easily and that it will take care of everything for you.
There are a lot of great tools out there today and using a SEO plugin is a great idea.
But you still have to put in a lot of work yourself, and I really do not like that the sales page of WP SEO Gold makes it look like you will just need to install it and then you will automatically rank high and start earning money.
This is not how SEO and organic traffic works.
WP SEO Gold pricing
In case you want to give WP SEO Gold a try, you need to know what it costs.
At the moment of writing this review, there is a one-time fee for the plugin of $18.93.
It says on the sales page that it will eventually change to become a monthly fee, but not sure when this will potentially happen as it has said this for a while.
However, you will also be offered several upsells after you join. From the profile of the seller on the platform he sells WP SEO Gold through, I was able to see exactly which products you will be offered after joining.
You will be offered an additional 3 products. These are optional upgrades, and you can use WP SEO Gold without them, but I still want to show you what they are, as it also tells a lot about what the product really offers.
- Pro version ($37):
This version will give you access to unlimited articles, you will be able to use the plugin for unlimited sites, and you will get SEO training.
- Agency version ($47):
You will be able to resell the software as your own and also rebrand it and keep all the profits yourself.
- Enterprise version ($27):
This version includes optimization of images, speed optimization, and priority upgrades.
I would personally not get any of these upgrades to be honest.
It might sound great that the pro version will give you access to unlimited articles. Content production is a challenge for most website owners.
But if you have ever looked into outsourcing content, you will also know that it is just not realistic that you can get unlimited high-quality articles for this price.
I do not know what the catch is, but in my opinion, this is not a realistic claim. I want to emphasize that this is based on my opinion and experience with content production.
I did not see any example or proof of how this would work, and when something sounds too good to be true to this degree, it in my experience is.
If you have gotten this upgrade yourself, I would love to hear from you in a comment below.
But when I put everything together, I would personally not get any of the upgrades, as I would not be interested in for example learning SEO from the developers of this software, as from what I have seen, I do not think it would be an effective way of doing SEO.
What about the positive WP SEO Gold reviews?
One last thing I just want to mention here is that you should be aware that there are many positive reviews of WP SEO Gold online.
I am not saying these review cannot be true. You just need to be aware that WP SEO Gold is promoted through affiliate marketing, which means people that promote it will get paid a commission to do this.
This is one of the reasons all the details I have shown in this review will not be included in many other reviews.
I am not saying other and more positive reviews cannot be true. They definitely can, as we all have different experiences and opinions.
You should in my opinion just make sure to look carefully if the positive reviews actually include any real proof and give in-depth details about how SEO really works and details about the limitations of this software.
If it is just more or less a repetition of the sales page, it is very likely just a promotional post by someone that does not really know anything about SEO and is just out to earn commissions.
Final verdict – legit or scam?
In my opinion, WP SEO Gold is legit. You get access to a plugin that can help you in some ways.
This does, however, not mean it will be worth getting. So let’s sum up the pros and cons so you can get a better overview before deciding if it is for you or not.
- Some features in the plugin are great
- 30 day money-back guarantee
- Claims you can start earning by the push of a button
- Makes it look like you can do SEO automatically
- Some features can potentially hurt your chances of ranking
I have worked with SEO and WordPress for years, and based on my experience there are too many aspects about WP SEO Gold that I cannot recommend.
It has some decent features that can help your website, but if you do not know much about SEO, you can end up hurting your chances of ranking by blindly following the recommendations it gives.
Also, I do really not like that the sales page gives you the impression that you can just push a button and then you will rank tomorrow – this is not how SEO works, and you need to be aware of this.
Both of these plugins are widely used on WordPress websites and have free versions that in most cases will be more than enough to help you. And in my opinion they are way better options than WP SEO Gold and they are free.
Just be aware that using a plugin will not alone make sure you rank. SEO is not that simple. You need to also at least learn the basics of optimizing your website.
Without this knowledge, any plugin will just help to increase your chances to rank a little, but you should not expect great results.
If you have any comments, questions, or have any experiences with WP SEO Gold yourself, I would love to hear from you in a comment below.