Having a newsletter and doing email marketing is a very powerful way to promote your business.
To do it effectively, you need a good email tool, and I have tested several of them.
In this MailerLite review, I will tell you about this email tool. As the headline of the review suggests, I think it is an awesome tool, and you even get a really good free option compared to many other similar tools.
It is however not a tool that can meet all needs. So let’s us get started and look into what MailerLite has to offer, so you can see, if it is a good option for you.
Disclosure: Some of the links on this page may be affiliate links. This means at no cost to you, I may receive an affiliate commission, if you purchase something through one of these links.
MailerLite at a Glance
MailerLite has a lot of great features, if you want to do email marketing. Furthermore, you can get started and test it for free, as you have access to all the features with the “Forever Free” plan with up to 1,000 subscribers.
In my opinion it is a great tool, it has great features, great support, and is very affordable.
What is MailerLite and what does it offer?
MailerLite originally started as a web agency in 2005, but in 2010 it changed focus and became solely an email marketing solution called MailerLite.
Today it is used by close to 500,000 businesses all over the world according to their own numbers. It is however still not an email tool that is as well-known as many of its competitors. I do however think that this might change, as it offers some really good solutions, as I will show you in this review.
The main tools and possibilities you get with MailerLite are:
Build email campaigns
Since MailerLite is an email marketing tool, it of course offers you to do regular email campaigns, where you create a newsletter or email and send to your subscribers.
The great thing is that you have several ways to create these email campaigns, so it is possible to create a good-looking campaign no matter your design skills.
There are for example several templates that you can use and just adjust according to your liking.
You can also build a whole new email using a drag & drop tool, where you can easily set up the sections, you need in your campaign. Personally, I am not that much of a designer, so I like to combine those two options and get some inspiration from the templates and then use the drop & drag tool to give it my own touch.
If you are more of an expert, you can also create an email campaign in your own HTML.
Grow subscribers with popups and forms
Getting email subscribers can be worth a lot for your business, as people that sign up for your list are people that are interested, and that might keep coming back to your website/webshop.
But first of all, you need to make them aware that they can sign up for an email list. Many of us hate popups that disturbs us when we visit a website, but I can tell you from personal experience that they are still a very effective way to get people to sign up for your email list. And if you do them correctly, they do not have to be annoying but can actually give your visitors something of value.
In MailerLite you can create popups and forms that you can use on your website to get subscribers. There are both templates you can use as they are, or you can adapt the popups and forms to your liking in color and design.
Forms give you an option to create different sign up forms or sign up buttons that you can integrate on your website using an HTML code.
Personally, I use the email collector Bloom on my website, since it is a part of the WordPress theme Divi that I am using. But if you do not have an integrated option already on your website, both of these options in MailerLite are great for building your email list.
Build landing pages
In case you do not have a website that gives you easy access to landing pages that can increase your email signups, then you can make great landing pages in MailerLite and use them on your website.
There are a good number of different templates for different occasions you can use. You can adapt them easily according to your needs and liking with a drag & drop function. Definitely a great and easy tool, if you are struggling with making beautiful landing pages.
Track your results
To be able to see how your email campaigns are performing, you need to be able to track them. MailerLite has an in-built tracking system that gives all kinds of useful data.
You can see how many that opens your emails, how many that unsubscribes, how many links people click, what parts of the email people are clicking, and much more.
You should definitely make sure to look into the statistics, if you end up making email campaigns with MailerLite. The data can help you understand your audience better, and you can see what works and what does not work and use this for future campaigns.
Automate your email marketing
Email automation (also sometimes called autoresponder) has become very popular, as it makes it easy for you to send campaigns automatically.
MailerLite has great options for this. You can both set up RSS campaigns and complete automated email campaigns.
RSS campaigns is where you for example can set up an email campaign that automatically sends out an email to your subscribers, every time you have a new blog post. I am using this function on one of my websites, and I have set up a campaign that automatically sends out an email once a week with the newest content. This is a great and easy way to keep your subscribers updated. You just have to set it up once instead of having to prepare a new email every week, and it works really well on MailerLite, and the website I am using it on has benefited a lot from it.
Automated campaigns means that you can set up entire campaigns that send out different mails with specific intervals, or when the subscriber takes a certain action. For example, if you offer a 7-day email course to get people to sign up, you can then set this up, so every time a person sign up, he/she will get the first email in the series right away. You then decide when the next email should be sent – after a certain time interval or after a certain action.
That means that you can set everything up once, and after that it will run automatically. This is a great option and a very popular way in general to use email marketing. It is pretty easy to use on MailerLite, so you do not have to be a technical genius to make it work.
Do A/B split testing
A/B split testing is a great way to optimize your online business. It means that you test two different variants against each other and see which one performs the best. Sometimes small changes can have a dramatic effect, and it is therefore great to test.
MailerLite has an in-built A/B split testing tool that you can use to optimize your email campaigns.
You can for example test the email subject, the from name, or the email content. You can then decide to pick a winner automatically after a certain amount of emails send, or you can pick it manually. This is something you should definitely look into – it does not take long to set up, and sometimes you can become surprised how big a difference it for example can make to change the subject line of your email.
Easily import images and GIFs
MailerLite has a great feature that makes it possible to easily import images or GIFs into your newsletters.
You can import directly from Google Drive and that way easily use your own images. Or you can import free images from Unsplash directly, if you do not have you own images. It is also possible to import GIFs from the GIF database Giphy, which can spice up your newsletter and make it more entertaining.
The option to easily import images and GIFs, even through free portals, is in my opinion really great, as it makes it very easy to create more engaging newsletters.
Integrate MailerLite with other web services
Being able to integrate your email tool with other web services can make your work a lot more efficient. Luckily, MailerLite is integrated with a big amount of web services. For example with the email collector tool Bloom that I am using myself, but also with popular tools like Sumo, WooCommerce, SquareSpace, OptinMonster, WordPress, Gravity Forms, and many more.
It is definitely great that MailerLite can be integrated with so many tools, and it seems to be growing as the popularity of MailerLite is growing. I can definitely see it has grown, since I started using it. So if you are using other web services, there is a great chance, it can also be integrated with MailerLite.
Below you can see a short official presentation video from MailerLite to see how they present the tool themselves:
How to use MailerLite?
Even though MailerLite has a lot of different options, it is luckily pretty easy and intuitive to use.
As it has so many features, it would be impossible for me to go through all of them as a tutorial here. And that is also not necessary as MailerLite has some really great resources for guiding you, when you need to get started.
There is a big library with written step-by-step guides, and on the website you will also find a very big amount of video tutorials. So if video is your preferred method of learning, you will have plenty of opportunity for this. The videos are also short and to the point, so whenever you need to know more about a certain topic, you do not have to sit and watch a long tutorial, but you can mostly just watch a video that takes a couple of minutes, and then you will be ready to start.
In general, MailerLite is as I mentioned pretty intuitive, so you can also just login and have a look around yourself. If you have some experience with email tools or internet marketing in general, you will easily be able to figure out how to use it. And if you have no experience at all, do not worry – just watch a few introductory video tutorials, and then you will be fine.
MailerLite pricing and subscriptions
In addition to all the features, one thing I really like about MailerLite is the pricing. It is much more affordable than many similar tools, and makes it possible to get started with email marketing without any investment or very little investment depending on your needs.
First of all, MailerLite has a Forever Free plan – many email tools has a free plan, so you can join and test the tool. But MailerLite’s is different. Even with the free plan you get access to ALL the features. Often email tools have a lot of restrictions on the free plan, but with MailerLite you have access to all the platform has to offer with the free plan, and you can send an unlimited number of emails, so you can really test everything. That is awesome and one of the reasons I first joined MailerLite. You can use the free subscription plan until you have 1,000 subscribers.
When you get to 1,000 subscribers, you need to upgrade to a paid subscription, but by then you should already be making some money, and the cost of the upgrade is not very high.
As you can see, from 1,000 until 2,500 subscribers, you pay only $10 per month. That is a lot less than most similar tools that are usually at least $20 and then still there are often certain restrictions. If you pay annually MailerLite, you will get 30% discount on that.
The above prices are a few examples. You can of course get plans for a lot more subscribers, but no need to include them all here. If you have more than 15,000 subscribers, you can just check out the prices on MailerLite’s website.
Can you get support?
Getting support is important when it comes to any web service, you are using to run your business or website.
MailerLite has a fantastic support in my experience. Even with the free plan you can expect to get a fast and helpful answer.
I have contacted the support several times with some questions myself, and they have always been very helpful and fast. The easiest way to get fast support is to use the chat function – you can find this in the right bottom corner, when you are logged into your account.
Who is MailerLite for/not for?
MailerLite is a great email marketing tool in my opinion, and as you can see above, it has a lot of features, so it will fulfill the needs of most smaller to medium-sized businesses.
There are however a few things you need to live up to, to be able to use MailerLite. If you are running an honest business, this will usually not be a problem, but let’s go over the demands just in case.
You need to live up to the CAN-SPAM Act, and you can only send relevant content. That means that you cannot send pornography, affiliate marketing, pyramid schemes, MLM, “Get Rich Quick”, Forex, Escort services, gambling, weight loss material, mobile unlocking services or offer illegal goods and services.
How is affiliate marketing defined by MailerLite?
If you are working with affiliate marketing, do not worry after reading the above. You can still use MailerLite – I am working with affiliate marketing myself, and have therefore looked more into how MailerLite define it and have also talked to their support about it.
Affiliate marketing that is not allowed is where you promote other company’s products for a commission without having a relationship with them
Affiliate links are however allowed. So you are allowed to use affiliate links to products or services you recommend, as long as they appear under your branding, and it has to be clear that it is an offer from another company. The offers also have to be related to your content and the subscribers’ expectations.
So as long as you are not doing anything shady, you would in most cases be allowed to send affiliate links in your emails.
I think it is clear by now that I think MailerLite is a great tool. But let’s sum up the pros and cons, to give you a better overview.
- It is easy to set up email campaigns
- You can automate your email marketing
- There are many premade templates
- Track and test your campaigns
- Free membership gives you access to all features
- Great support (even for the free membership)
- Affordable prices compared to similar tools
Usually, there will always be some disadvantages of any tool or service you use. When it comes to MailerLite, I have however not yet been able to find any cons. So it is definitely a tool I recommend you to check out, if you want to get started with email marketing and are looking for an affordable solution.
Signing up only takes a few minutes, and you can sign up by clicking the button below.
If you have comments, any questions, or have any experiences with MailerLite yourself you would like to share, then feel free to leave a comment below. I would love to hear about your experiences, and will be more than happy to help, if you have any questions.